If you're looking for cost-effective branded merchandise for your event this year, then have you considered using lanyards? Affordable and versatile, lanyards not only serve a practical purpose, but the right design can increase your brand exposure. In this blog, we look at how custom lanyards are used, and how to pick the right lanyard.
How are custom lanyards used at events?
Lanyards are one of the oldest forms of advertising and they remain popular today because of their versatility. We've chosen to highlight three uses for lanyards at events, but in fact, there are lots of creative ways to use branded lanyards.
If you've taken on temporary staff to help you run your event then keeping track of who everyone is can be difficult, which makes the job of security a lot harder. A brightly coloured lanyard printed with your logo makes it easy to identify staff at a quick glance. What's more, with the right attachment, your staff can wear their ID card around their neck so you know who everyone is, and importantly, whether they're in the right place.
- Brand exposure
Whether you hand out your event lanyards to attendees or it's your staff wearing them, if it's designed well then it will draw attention. A brightly coloured lanyard can help you cut through the noise and make a long-lasting impression. And best of all, lanyards are more likely to be kept and used again because they have a practical use, which increases the opportunities for brand exposure long-after your event has finished.
- Revenue source
When most people think of a lanyard, they imagine free giveaways but the right lanyard can be used to generate revenue for your event. You could consider selling the space on the lanyard to potential sponsors who want to increase their own brand exposure, or even selling the lanyards as souvenirs at the events. There are lots of great accessories you could add to your branded lanyard from lip balms to whistles – perfect for festivals!
Picking the right branded lanyards for your event
When it comes to picking the right lanyard for your event, you have lots of options. Before you start considering these options, let's look at what you get as standard when you place an order with Only Lanyards:
- 90cm long by 2cm wide lanyard
- trigger clip that fits most types of lanyard cardholders
- safety break fitted behind the neck
We include safety breaks as standard on all lanyards because we find that most of our customers prefer the peace of mind that comes from knowing their lanyard will break apart if it gets caught on something, but it can be removed if you'd prefer. In fact, all of these things can be changed, from the width of the lanyard to the type of attachment.
There are three main customisable options to consider when you're picking a lanyard.
- The type of material
- Your colours and design
- Clips and accessories
The two most popular fabrics for lanyards are flat polyester and smooth satin. Your choice of fabric is usually dictated by your design – for example, polyester is ideally suited for designs with up to four spot colours and satin is best for full colour designs.
At Only Lanyards, you can choose to submit your own complete artwork or let us design your lanyard for you. We can also guide you through picking the right clips and accessories to suit your event. Our customers usually require a badge holder, and the two most popular include our clear plastic wallet and rigid plastic card holders.
SPOTLIGHT ON: reflective hi-vis lanyards
Reflective hi-vis lanyards are part of our collection of designer lanyards.
These lanyards are completely bespoke for when you need something a bit different from the usual, run-of-the-mill lanyards. They use different materials with a range of finishes, specialist clips, and Pantone-matched plastic fittings.
If you're planning an event in 2022, then reflective hi-vis lanyards could be what you need to make a lasting impression on your attendees. Using appliqué methods, we can add your logo onto a reflective, hi-vis fabric to create something bright and bold.
These lanyards are ideal for events taking place at night or in dimly-lit environments, such as sporting events or festivals. Not only is it a great way to ensure attendees are easily visible for their own safety, but it also increases your brand exposure.
What's more because these lanyards are incredibly useful for night workers, dog walkers, and runners out after dark, you can expect them to be used again and again.
Other bespoke products in the designer collection include:
- glitter lanyards
- frayed denim lanyards
- flashing LED lanyards
- two-in-one charging cable lanyards
- cup/wine glass holder lanyards
Why choose Only Lanyards for your event?
Only Lanyards was established in 2001 and in that time, we have built up a wealth of industry knowledge and worked with big global brands. But it's the relationship with our suppliers that has given us the flexibility to offer our customers the best prices.
We're so confident that our lanyards are affordable that we will beat any genuine like-for-like quotation. All our prices are fully inclusive – there are no hidden charges – and if you're not delighted with your order, we'll refund your money.
Ordering from Only Lanyards is quick and simple:
- Choose your material and the width of your lanyard
- Confirm your design (colour references and logos)
- Choose how many safety breaks you want
- Pick your clips and attachments
Before we process your order, we'll send you a visual so you can see what your lanyard is going to look like. If you're happy with its design then we'll take care of the rest.
If you'd like to find out more about how we can support your event, contact the friendly team at Only Lanyards. We can talk you through what's available and send you free samples of some of the branded lanyards we've produced for other clients.