Each year businesses and organisations spend huge amounts of money on marketing, promotion and security for their company. But did you know that investing in lanyards can be a cost-effective and useful tool across the entire scope of the business, from everyday security to branding purposes?
Purchasing lanyards are a simple way to improve your business operations and provide an easy marketing solution that doesn’t break the bank.
So, how can lanyards help your business?
They help improve security
For employees and visitors alike, lanyards provide an easily accessible identification card holder that is practical and comfortable and provides a visual identifier to security staff that you are allowed to be on the premises.
If all staff and visitors are required to wear an ID badge on a business-branded, office lanyard, it makes it easier to identify those that shouldn’t be there. And if you use a double-ended lanyard, this makes sure ID badges are prominently displayed, helping to keep your employees and property safe, with the minimum amount of intervention.
If you are a business that has a variety of staff and visitors that require different levels of access, colour-coded lanyards are an easy solution and do not require extensive checking by security personnel.
They can be uniquely personalised for your business
One of the best-selling points of lanyards for business, either as a free promotional gift or as an identification holder for use by your employees, is the ability to personalise your lanyard design with your own business branding. Your logo and design on a lanyard not only help shape your brand identity by creating a strong visual, but create exposure, reinforcing your brand identity in people’s minds.
Company branding on your lanyards can make your business appear official and professional to potential customers or clients, so personalised lanyards can form the first impression that your business has on a wider audience. By personalising them, lanyards can become a powerful brand identity tool. As well for promotional reasons, having a brand identity that can be displayed can also convey a sense of professionalism and improve morale amongst staff members, uniting them with a sense of purpose.
You can have your logo, company branding, or text directly printed or dyed onto lanyards, in a variety of pantone matched colours. This personalised design feature is a truly attractive proposition to businesses looking to raise their corporate profile, or even charity organisations looking to increase awareness.
Improve your brand visibility
Having a recognisable brand identity can help form positive relationships and connections with customers and clients. Business branding includes any part of a strategy that you employ to define who you are as a company. As we all move online, visual elements are becoming increasingly important as they are key to the digital world. Your logo and company colours are all used to create your business brand and differentiate your business from your competition. Your logo will appear on everything your business engages in, it is the primary image customers will associate with your brand. Therefore, having lanyards that can be personalised is an excellent tool to improve your brand visibility.
A lanyard is one of the most wearable products for brand identity. There are no issues over sizing as there would be with other garments like polo shirts or hoodies, and they are always visible, indoors, and out, making purchasing business lanyards one of the most cost-effective brand tools available. As they can be worn by employees, visitors to your business or by the general public if given away as promotional tools (see below,) you can widen your brand visibility at a fraction of the cost of a marketing campaign.
Ideal for conferences, events, and exhibitions
As well as providing the ideal solution for identification purposes at a conference, event, or exhibition, without damaging clothing as traditional pin badges can do, lanyards work exceedingly well as a promotional gift for marketing purposes.
Because they are a practical item, recipients are more likely to wear or use them, especially if your branding is colourful and smart, making your business brand reach the widest possible consumer base.
As lanyards are so versatile, you can also consider purchasing an accessory to give away as a promotional tool. There are a range of lanyard accessories you can purchase to clip onto the end of your lanyards. These can be specific to your industry and can help create the right association in people’s minds, such as a bottle opener for catering services or a lip balm for beauty providers. Personal touches like these can make a client or customer feel valued and more likely to recommend your business to others.
How Only Lanyards can help your business
If you are thinking about buying personalised lanyards, promotional lanyards or any lanyard accessories for your business or organisation, then please get in touch with us here at Only Lanyards. As well as lanyards to support your brand, to give away as promotional items, increase security, or to help keep you safe, we also have a full range of designer lanyards if you are looking for something a little bit special, and we have a custom lanyard range to accommodate your own branding, company colours and any information you would like to be prominently displayed.
Not only do we have a fantastic range of lanyards and accessories, but if you cannot find what you are looking for, then you can contact us for a personalised quote on amounts and sizes, and we are happy to send you samples before you make your choice.
We also ensure that we will beat any like-for-like quotation, with our price match guarantee. If you find the same product cheaper elsewhere, contact us with your quote and one of our amazing team will get back to you with our price!
At Only lanyards, we pride ourselves on client satisfaction and as we have such faith in our price and our suppliers if you are not completely satisfied with your product, we will give you a 100% refund.
If you want to get a price quote quickly and easily, just use our quote feature on the website, it is designed to make the process smoother for our customers. If you would prefer to discuss your lanyard needs or design in person, then please do not hesitate to give us a call and we can talk through your specific requirements.
If you are interested in purchasing lanyards or accessories for yourself or your business or event, then we would love to hear from you. Even if you are unsure of what it is you need, we can guide you through the process. Feel free to contact us using the form on our website, directly by phone on 01765 233 144 or by email at firstname.lastname@example.org.