It's fast approaching the season for music festivals and with planning well underway, have you thought about how you'll use lanyards at your event? In this blog, we look at how to get the most out of festival lanyards, from security to branding and sponsorship.
Identifying event staff with lanyards
Large-scale events mean lots of staff – often temporary staff who you are unlikely to recognise. Lanyards are a great way of identifying people at a quick glance, so you can be sure that the right people are in the right places.
This is vital for your security team who will be keen to ensure only authorised people are given access to backstage areas.
Plain lanyards work really well if you want to assign different colours to roles or 'zones', but it's also possible to personalise your lanyard. For greater brand awareness, you can choose to have it printed with your logo and in your corporate colours.
Security isn't the only benefit to having your staff easily identifiable. It's also useful for event attendees who need to be able to pick out the right people when they need help.
All in all, lanyards are an important tool in helping your event run smoothly.
Lanyards for festival attendees
Have you thought about handing out lanyards to attendees at your event?
Asking your attendees to wear their ticket or 'access pass' around their neck makes it easy to pick out the people who shouldn't be there. Our PVC pouches can hold different sized printed cards and paper, and because they're clear, the contents remain visible.
We also sell different types of clips, lanyard card holders, and other accessories.
Lanyards make great souvenirs, so if you're thinking about selling them to attendees, why not consider adding a bespoke attachment, such as:
- lip balm
- bottle opener
- water bottle holder
If you enhance your lanyard with something useful, like a bottle opener, then it's more likely to be used again. This is great for increasing brand awareness, which will boost promotion and ticket sales at your next event.
Your lanyard's commercial opportunities
Selling souvenirs to event attendees is just one way of commercialising your festival lanyards. If you're running a large-scale event, then why not consider selling the space on your lanyard to other organisations who want to be seen.
Sponsorship can be a great source of revenue for your event, and with our custom lanyards it's easy to arrange. When you order your lanyards, we'll give you the option to supply your own finished artwork or let us design it for you.
Creating a design that works in the narrow space of a lanyard isn't easy! We have experience of doing just that, so we're here to lend a hand if you need it.
If you really want to make your sponsor's logo pop, we have the following tips.
- Keep your design simple and prioritise bold elements
- Use contrasting colours so it is legible from a distance
- Stick to one typeface for a professional-looking feel
Before your lanyard is printed, we'll send you a proof so you can sign off your design.
Top three lanyards for music festivals
To help you choose, we've collated our three favourite lanyards for music festivals.
- Glow in the dark lanyards
These lanyards – part of our designer range – are sure to be a big hit with event attendees who are planning on partying long after the sun has set. We can't think of a more appropriate lanyard for a festival than one that glows in the dark.
- Double-sided lanyards
Our dye sublimated lanyards (this is a type of print process) can be printed on both sides, which is ideal if you're planning to sell some of the space to sponsors.
Why not have your logo printed on one side and your sponsor’s on the reverse?
Custom lanyards printed using this method are the best option for complex designs. With dye sublimation, it's possible to reproduce design elements accurately which increases the chance of your branding being seen – even from a distance.
- Plain lanyards for staff
If you're looking for a quick turnaround, then consider ordering plain lanyards. Paired with a lanyard card holder, they are ideal for providing temporary staff with ID – and what's more they're available in a range of colours to complement your branding.
What's included as standard?
When you place an order for personalised lanyards, you can also expect to receive:
- a safety break on all your lanyards
- standard metal trigger clips
- design origination
- visual proof
- >FREE delivery to one UK address
We fit safety breaks on all our lanyards for your peace of mind. If the lanyard gets trapped on something or someone pulls it, the safety break will snap open and release the lanyard to protect the wearer from injury.
If you'd prefer your lanyard without a safety break, just let us know.
A bit more about Only Lanyards
Since we established Only Lanyards in 2001, we've built up a team of industry professionals, who make it easy to find the right lanyard. Our customers span the globe but we're most at home here in Ripon, North Yorkshire, where it all began.
If you're organising an event then you're in good company – we've supplied lanyards for the people at Tour de Yorkshire, Royal Albert Hall, and Visit England.
We're passionate about making sure our customers get the most from their personalised lanyards, and that starts by understanding what they want to achieve. We'll work with you to find a solution that fits your business, from design to delivery.
We're so confident that you'll love the finished product, that if you're not completely satisfied with your order, we'll refund 100% of your money.
Festival lanyards – the key takeaway
Maintaining security at your event is crucial, but lanyards offer so much more than just staff ID. Whether it's increasing brand awareness or generating revenue, we can help you take advantage of this flexible marketing tool – contact our team today.