Why staff lanyards are important for brand identity


You are probably familiar with lanyards being used for security reasons, or as a promotional tool. But you may be less familiar with how lanyards work for your business in terms of brand identity with regard to your staff or employees.

Lanyards are an extremely cost-effective item when it comes to the workplace, they are versatile, cheap to purchase in bulk and have many uses when used for identification and access purposes. When customised with your business branding, they become a simple marketing tool that offers greater exposure for your brand, and it is in this where the benefits for staff lanyards really become apparent.

Uniting your employees behind your Brand

As well for promotional reasons, having a brand identity that is visible by all, such as personalised staff lanyards, can convey a sense of professionalism and improve morale amongst staff members, uniting them with a sense of purpose. This use of branded lanyards has been documented to increase employee productivity, which of course can be of benefit to any business or organisation.

This unification has a favourable impact throughout your organisation, making your employees feel safer and more likely to represent your brand with confidence and positivity.

Effective marketing tool

Personalising your staff lanyards with your brand has a helpful effect on your brand identity as a whole. It is a powerful brand exposure tool without the need for expensive marketing campaigns.

As visuals form a big part of your brand identity, be it a business or charity, your logo, company colours, and products should be used as widely as possible, to help you stand out or identify your business from your competition.

This means that getting your visual branding out there should be a key focus for you or your marketing team, and what better way than having your brand constantly on show with the use of personalised staff lanyards? Lanyards can be an affordable, effective solution for your business or organisation and by customising your employee lanyards with your brand, you can help to keep your brand identity consistent throughout all areas of your organisation.

Most companies will use staff lanyards as an item to carry identification. This gives you the ideal opportunity to get your branding out there and as lanyards are a practical item, they are more likely to be worn outside the workplace.

ID lanyards can be purchased with your custom brand and have a range of attachments available, from lanyard card holders to lanyard badge holders, so you can find the correct accessory to match your preferred form of ID. Having all employees wear your custom lanyards as a requirement to hold identification means your brand is regularly on display and your reach will increase.

How do I customise lanyards with my brand?

You can have your logo, company branding, or text directly printed or dyed onto lanyards, in a variety of pantone matched colours. This custom design feature is a truly attractive proposition to businesses looking to raise their corporate profile, or even charity organisations looking to increase awareness.

Most businesses will offer a full design service, like here at Only Lanyards. Rather than creating the design yourself, you can send over your logo, your colour scheme and any tagline you would want on your lanyards and then the lanyard company would mock up a design for you to approve.

We would always recommend choosing a reputable company for your custom lanyards. Check out Google and Trustpilot reviews and read the testimonials on their website if they have one. You don’t want to spend money on poorly designed and produced lanyards, so ask to see a sample if you are concerned about a business.

Support your brand identity with Only Lanyards

If you are thinking about buying branded lanyards, promotional lanyards or any lanyard accessories for your business or organisation, then please get in touch with us here at Only Lanyards. Not only do we have a fantastic range of lanyards and accessories, but if you cannot find what you are looking for, then you can contact us for a personalised quote on amounts and sizes, and we are happy to send you samples before you make your choice. As well as lanyards to support your brand, we also have a full range of designer lanyards if you are looking for something a little bit special for your staff, and we are specialists in custom lanyard design. We can accommodate your own branding, company colours and any information you would like to be prominently displayed.

If you are unsure of your staff or visitor lanyard design then don’t worry, designing your custom lanyard is something we like to take care of, so at the very outset, we'll ask you for your logo and colour instructions, and get a visual over to you before you even order. Our team is always available to talk through your options and we can send you samples of what we've done before to help you choose the right lanyard for you.

Ideal for office staff, identification and more, our custom lanyards UK are top of the bunch. As standard, they come with a metal clip and safety break, plus they’re comfortable to wear and washable. And we can guarantee that any imagery, logos, or text that are printed onto any of our custom-branded lanyards will not rub off or fade due to use.

If you are interested in purchasing lanyards or accessories for yourself or your business, then we would love to hear from you. Even if you are unsure of what it is you would want or require, our amazing team can guide you through the process. Feel free to contact us directly by phone on 0333 271 0660 or by email at