Custom lanyards have no shortage in their use. From general access to staff identification, festivals, private parties, and conferences, there’s no limitation in their use. Customised lanyards are the perfect way to promote your brand. So, what kind of things should you consider if you decide to design your own?
Keep it Simple. Lanyards are useful objects, but should never be overloaded with information. Instead, think about the key points you want to include. Simple sells.
Use Colour Effectively. The majority of companies have their own colour scheme, and this can be used for your lanyards as well. Choose from hex, RGB, or Pantone colour schemes. You could even use lanyards of different colours for different purposes, like varied levels of access in a building.
Make the Right Contrast. By customising both the text and beads on your lanyard, a strong contrast can be created. As well as making your design more pleasing to look at, the text will also be easier to read, which is particularly essential for narrow lanyards. You could try different combinations of colours to see which works best.
Use Custom Attachments. When designing lanyards, the key to success is to keep it simple but use high-quality elements. Overload the design with many different features, and your key messages will be lost. Overall, the design may also look messy and unprofessional.
Only Use One Font. As mentioned already, keeping your lanyard simple and clear results in the best chances of success. Of course, it’s ideal for including your business name, the title of an event or type of pass within your text. However, fonts should always be kept the same. Feel free to experiment with different colours and sizes, however.
Types of Lanyard
Sublimated. These lanyards are available in a massive rainbow of colours at no extra cost. They are ideal for companies, events or festivals. Ink is transferred to the lanyard through hot pressing, which has the advantage of being able to achieve impressive gradients or photo prints. For those wanting only a small number of lanyards, this technique is probably best. The entire lanyard can be printed on, without cuts, and this type of lanyard is softer than other printing techniques like a screen print.
Printed. A screen printing process is used to apply a logo and design onto a lanyard. Choose this method if you’re looking for a cost-effective way to produce a large number of lanyards or require high contrast between the base colour and logo. The logo and material of the lanyard itself can be printed in any colour.
Woven. These types of lanyards are resistant and robust, so ideal for environments that demand something hardwearing. They’re particularly suited to advertising, as single colours can be knitted onto the front of the lanyard. At the same time, on the back, a negative motif can be used. Particularly suited as a high-quality promotional item, they can also be used by employees and business partners alike.
Other Things to Consider When Buying Lanyards
Materials. Choosing the right material for a lanyard can be a bit confusing. However, with a couple of basic decisions, it needn’t be difficult. You’ll need to consider your budget and the number of lanyards you’ll be needing. After all, why overspend on loads of lanyards you’re unlikely ever to use? Suppose you’re ordering lanyards for a formal event. In that case, you might want to spend a little more on something higher quality than your average throwaway lanyard. Other things to think about include lanyard appearance, durability and comfort. People are much more likely to wear their lanyard if it’s comfortable to do so, and polyester or flat weave nylon lanyards are recommended for this purpose. Custom Lanyards also come in a range of thicknesses, so this is something else to consider.
Clips & Attachments. Lanyards are priced to include a safety break and metal trigger clip as standard because these are the most popular add ons. Although a safety break isn’t strictly necessary, the majority of customers include them as they protect the wearer from unnecessary injury. The safety brake is normally positioned at the back of the neck, and it is possible to include more than one. Alternatively, if the cost is a concern, they can be removed from the quote. There is no shortage of other lanyard attachments available.
Everything You Need to Consider Before Buying Personalised Lanyards
When designing your lanyard:
- Don’t overload with information - stick to key points and get your message across
- Match lanyard colour scheme with your own branding and use contrast
- Use custom graphics for a clean and professional appearance
- Stick to one font colour for text but feel free to experiment with size and colour
When choosing your lanyard material:
Choose sublimated lanyards for the best range of colours, ability to print gradients or photos or for a small quantity. Sublimated lanyards are also comfortable to wear.
Choose screen printed lanyards if you’re looking for a cost-effective way to produce a large number of lanyards. Or, need a strong contrast between the base colour and logo or wish to print the lanyard material or logo in any colour.
Choose woven lanyards for high demand environments, advertising or promotion. They’re also suited to employee use or as mementoes for your business partners.
Other things to consider when choosing a lanyard
- The number of lanyards you need, and your budget
- The quality of lanyards, if they are being used for a formal event
- The comfort of the lanyard and whether people would be happy to wear it
- The thickness of the lanyard
- Clips and attachments for the lanyard