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After the nightmare of a year that was 2020, you may be forgiven for approaching 2021 with some apprehension and uncertainty. Especially as we have entered the New Year still in the throes of a global pandemic. Last year was tough on businesses, many have had to make redundancies, take a financial hit or even close entirely. However, we should try to make the best of a bad situation and maybe you’re looking at new business opportunities, starting your own company or wanting to give your current organization a boost in revenue by investing in improving your advertising and marketing. If that is the case and you’re looking for a cost effective way to boost sales and branding, personalised lanyards are an excellent solution.
Promotion
Lanyards work for promotional reasons primarily because they are entirely customisable to your business. You can have your logo, company branding or company colours directly printed or dyed onto the lanyards. They are also affordable to produce and purchase, making lanyards an economically viable and popular advertising choice for businesses everywhere because when they’re worn around the neck, brightly coloured lanyards are pretty hard to miss!
Having a recognisable and distinctive brand can be the difference between success and failure in these uncertain times and the branding on a lanyard can increase your businesses exposure without the need for expensive publicity. And in the current financial climate, cost efficient solutions are vital.
Even though exhibitions and conferences are now being run remotely, if at all, lanyards originally became popular for advertising purposes during exhibitions, firstly by advertisers sponsoring the event and then by businesses running conferences. More recently they have become popular with businesses and organisations looking for brand exposure by handing them out as gifts or making employees wear them at events and exhibitions. Hopefully by the end of 2021, events will once again be up and running and if you already have personalised lanyards produced and bought, you will be able to utilise them for advertising purposes without any disruption to your day to day business.
For Employees
Not only do branded logos work for promotional reasons, having a brand identity can convey a sense of professionalism and camaraderie amongst staff members, uniting them with a sense of purpose. This has proven to increase productivity, a benefit to your business. This particularly applies when you look at branded lanyards. Not only can your workers wear them around a shop floor (if this is applicable) so your brand name and logo are on show for customers or clients, but if they wear them whilst out and about doing tasks during the course of the day, it increases the amount of exposure to potential new business
We are aware that if you own a business that currently has employees working from home due to the pandemic and don’t have a workshop or shop floor, you may be thinking that the above doesn’t apply to you. However, despite your business being run remotely, it doesn’t mean lanyards can’t work for you for promotional purposes. Any member of your staff can still market your business through the wearing a branded lanyard on zoom calls to client, which also has the added benefit of the appearance of professionalism and organisation.
You can also customise your employee lanyards with different colours or specific text if you need department recognition within the workplace.
For Visitors
Regardless of the industry you are in, visitor ID badges are always useful. Not only do they provide an extra security measure but they can also have a vital role to play in regards to access control, especially in environments that may have a high contamination risk.
Company branding on your ID badge can also make your business appear official and professional to visitors, remember these may form the first impression of your business a visitor may have! Plus, branded visitor badges reduces the chance of any mishaps in regards to being in the wrong location!
Having your logo and branding on a lanyard to carry visitor identification badges and even on the badges themselves, can work for promotional purposes. As with employee lanyards, if the visitor leaves your premises and continues to wear the lanyard whilst doing other tasks it increases your branding exposure.
By using a lanyard for visitor identification badges it means they are easily accessible and visible to any employees working in your building. Having ID readily available makes it easier for staff to recognise and act appropriately towards visitors.
If you’re in an industry that deals with sensitive information and data, you may want to use ID badges for access control and security purposes. Having colour coded lanyards for your visitors provides security with an easy indication as to whether the visitor has access to certain areas of your premises.
For Customers and Clients
If you have a business that provides a tangible service, such as the food industry or a business that has had to adapt to coronavirus restrictions, then a good way to improve your exposure and marketing is gifting advertising lanyards to potential clients, or giving them away as freebies to your customers. Lanyards are an excellent option for this. Cheap to make but being fully customisable, handing out promotional lanyards can be an effective marketing tool. Because they are a practical item, recipients are more likely to wear or use them, especially if your branding is colourful and smart, making your brand reach the widest possible consumer base.
If you wanted to go the extra mile, there are a range of accessories you can purchase to clip on to the end of your lanyard. These can be chosen to represent the industry you’re in, such as a bottle opener for catering services or a lip balm for beauty providers. Personlised touches can make a client or customer feel valued and more likely to recommend your business to others.