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As we approach the end of the year, many businesses and organisations are preparing their strategies for 2023. This means incorporating new trends and ideas into how they approach their marketing, business ventures, products, and services.
This can have a big effect on the promotions industry, so what can we expect from the lanyard trends in 2023?
Promotion
As the UK hits an economic downturn, sales across all industries are expected to be hit. This means businesses are likely to reduce their spending or look for more cost-effective solutions to areas of their business such as marketing and promotion.
Lanyards have long been an easy and inexpensive way to promote a brand or organisation or to support a marketing campaign, and with businesses cutting back on expensive marketing costs, we can expect to see a rise in the use of lanyards as a promotional tool.
One of the greatest advantages of lanyards is the scope for customisation. Although they are relatively small in width, lanyards can be personalised with text, logos and patterns. This can be ideal for brands looking to get their name out there and means they work fantastically well as promotional gifts to potential customers or clients, or simply as cost-effective advertising when worn by your employees. As they are such a versatile item, they are more likely to be worn if they are used for a purpose, such as an identification holder.
Design
Design trends have a direct effect on the customisation of lanyards. In 2023 we can expect lanyard design to mirror the more popular design styles of the year.
Brighter and bolder fonts and colours are the new trend, designed to improve engagement with clean shapes and geometric designs. Neon’s are expected to make a big comeback, think nineties retro! Which will also shape how brands think about images and logos.
With the 2023 trends looking to help businesses appeal to wider target audiences, being able to customise a lanyard with your own design can be an easy way to redefine your brand and provide easy exposure without breaking the bank.
Eco-friendly options
Environmental change is having a huge impact on the way businesses work. From increased legislation around the sustainability and compliance of your supply chain, to corporate responsibility and the influence of customer spending on ‘greener’ companies, eco-friendly options is a big trend for 2023 and moving forwards to a better future.
Lanyards are no exception. Many lanyard and gift companies are now offering eco-friendly options, with lanyards made from recyclable materials including plastic.
Here at Only Lanyards, we have a range of solutions already available for the environmentally conscious customers. Recycled PET, which is recycled plastic bottles or bamboo fibre, which is a plant-based renewable material. Recycled PET feels and looks very similar to flat polyester, whereas bamboo is a much softer, almost cotton like material.
It is printed in exactly the same fashion as other screen-printed lanyards, and can be pantone matched as normal, as can the print.
Are you looking to purchase lanyards in 2023?
We are the UK’s leading supplier of custom, printed and plain lanyards for a reason. At Only Lanyards we offer a full range of lanyard options, from plain lanyards to designer lanyards and offer our range in a variety of different materials and using printing methods suited to your design.
Your lanyard can be fully customised with your company name, logo or design, or by adding one of our many accessories such as ID card holders, USB and charging cables.
To provide the best value to our customers and clients, we have made sure that all our prices are inclusive, and all our quotes have zero hidden charges. This price transparency means you know exactly what you can get for your budget.
We also ensure that we will beat any like for like quotation, with our price match guarantee. If you find the same product cheaper elsewhere, contact us with your quote and one of our amazing team will get back to you with our price!
If you want to get a price quote quickly and easily, just use our quote feature on the website, it is designed to make the process smoother for our customers. If you would prefer to discuss your lanyard needs or design in person, then please do not hesitate to give us a call and we can talk through your specific requirements.
As satisfied customers are our priority, we have built up a wonderful team of people to provide exceptional service throughout the process and that is part of what separates us from the rest. So, if you’re interested in purchasing lanyards in either 2022 or 2023 or need a bespoke design and want excellent service at a great price, then call our sales team on 01765 233 144 or email hello@onlylanyards.com